We fixed what was broken in marketing
Sooth® is predictive intelligence engineered to unlock marketing performance.
Built at the intersection of behavioral psychology, neuroscience, and AI, we decode the emotional, practical, and situational needs, to improve results up to 12x and eliminate 80% of wasted spend.
So brands stop guessing and know what works before they spend.
Marketing results are down 70% — because it’s built on the wrong inputs.
For over a century, marketing has relied on demographics and past behavior—data that explains just 7% of what drives customer decisions.
The other 93%? Emotional, situational, and behavioral signals your competitors can’t see.
Sooth gives you access to that hidden 93% through ELI—our Emotional Logic Interface—powered by behavioral science, emotional AI, and the proprietary Sooth Method.
Together, they decode what actually drives customer behavior, so every decision you make is faster, sharper, and performance-backed.
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The sooth Method turns hidden drivers into measurable results
PERFORMANCE
CUSTOMER RETENTION
Whatever your seat at the table, sooth delivers better outcomes
Drive growth. Cut waste. Outperform your category.
Sooth shows you who to target, what moves them, and how to reach them with precision—before you spend.
Signal-verified targeting and segmentation
Emotional and behavioral drivers of brand choice
Category and competitor decision dynamics
Media and channel ROI projections by audience
Messaging that connects—before the first round
Win the pitch. Prove the work. Out deliver expectations.
Sooth gives you immediate emotional signal to guide strategy, briefs, and creative that performs—no waiting on research.
Actionable audience and emotional insights
Briefs that lead with behavioral truth
Pre-launch creative scoring
Compare to competitor creative in real time
Signal-backed messaging that sells through and converts
Close faster. Prove value. Grow share.
Sooth equips your sales teams with emotional intelligence that gives brand partners a reason to act—backed by measurable impact.
Target based on emotional readiness to buy
Predict media impact and eliminate wasted spend
Replace costly testing cycles with signal-backed validation
Align placements with behavior that drives conversion
Deliver performance, not impressions
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Sooth insights make every marketing investment work harder
Drive growth. Cut waste. Outperform your category.
Sooth shows you who to target, what moves them, and how to reach them with precision—before you spend.
Signal-verified targeting and segmentation
Emotional and behavioral drivers of brand choice
Competitive and category decision dynamics
Media and channel ROI projections by audience
Messaging that connects—before the first round
Win the pitch. Prove the work. Out deliver expectations.
Sooth gives you immediate emotional signal to guide strategy, briefs, and creative that performs—no waiting on research.
Actionable audience and emotional insights
Briefs that lead with behavioral truth
Pre-launch creative scoring
Compare to competitor creative in real time
Signal-backed messaging that sells through and converts
Close faster. Prove value. Grow share.
Sooth equips your sales teams with emotional intelligence that gives brand partners a reason to act—backed by measurable impact.
Target based on emotional readiness to buy
Predict media impact and eliminate wasted spend
Replace testing cycles with signal-backed validation
Align placements with behavior that drives conversion
Deliver performance, not impressions
Core FACTs
The blueprint for what works.
Sooth Core FACTs (Fast, Actionable, Cost-Effective, Timely) decode the emotional, practical, and situational signals behind 93% of buying decisions—and turn them into precise, performance-ready strategy.
Build smarter audience segmentation
Align messaging to real decision drivers
Optimize media before a dollar is spent
SoothScore
Creative and messaging clarity—before you launch.
SoothScore evaluates your ideas against emotional fit, audience signal, and decision drivers—so you know what connects, and what won't before a dollar is spent.
Score emotional resonance by audience
Compare campaigns, versions, or pitches
Find the strongest concept before you commit
SoothTracker
Know where you stand—and what's shifting around you.
SoothTracker monitors brand momentum, emotional signal strength, and competitive opportunity in real time.
Track share of emotional signal vs. competitors
Identify switching risks and whitespace
Get strategic alerts—not dashboards
SEE
The Sooth Emotion Engine.
SEE quantifies the emotional, practical, and situational drivers of real-world decisions—then ranks them by impact. It powers every Sooth product or can be used independently.
Scores which emotions drive action—by intensity, frequency, and role
Maps signals to the buyer journey using real-world behavioral data
Predicts outcomes with 91% accuracy across strategy, message, and spend
Built on over 100 million verified signals and 300 million modeled individuals
Core FACTs
Predictive Audience Playbook.
Core FACTs (Fast ,Actionable, Cost-Effective, Timely) turns SEE audience blueprints into verified direction —who to target, what drives them, where to show up, and when.
Emotional priorities by audience, category, and context
Ranks drivers by relevance, urgency, and strength of influence
Replaces personas, funnels, and outdated clusters
Aligns messaging, media, and creative to emotional readiness
SoothScore
Predictive Creative Optimization.
SoothScore predicts how your content will perform—before it runs. It scores concepts against the emotional and behavioral drivers proven to influence action.
Scores creative at any stage—from concept to execution—against SEE audience blueprints
Identifies emotional gaps and guides multiple rounds of optimization
Compares your work to competitive signals to reveal strengths and white space
Reduces wasted spend, testing cycles, and message misfires
SoothTracker
Real-Time Competitive Analysis.
SoothTracker keeps you ahead of emotional shifts and category moves—like a living, signal-based SWOT. It shows where you’re gaining ground, where you’re at risk, and what your competitors aren’t seeing.
Tracks category share of emotional requirement by audience
Monitors penetration, favorability, and momentum in real time
Pinpoints risk and opportunity by brand, message, or channel
Surfaces emerging drivers before the competition can respond
RISE
Reclaim Intelligence Scoring Engine.
RISE scores where you’re winning, where you’re wasting, and where to improve. It audits media, messaging, and targeting to benchmark performance—and systematically replace 80% or more of wasted spend with working signal.
Signal Audit: Predictive analysis of performance improvement potential
Reclaim Index: Measures wasted spend on media and testing
Performance Index: Benchmarks results improvements in real time
Identifies high-value optimization opportunities across the funnel
The Sooth Method is trusted by brands that move markets—and expect results
Want to stop guessing—and start knowing what really drives your audience?
We'll build a customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
We'll bring you:
A live, private walk-through of real-time insights
Three strategic takeaways you can use immediately
A preview of how Sooth turns signal into performance
No dashboards. No demos. No AI theater.
Just a glimpse of the intelligence your brand could be using within weeks.
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