Know what works before you spend on marketing
Sooth® leverages AI, our patent-pending algorithms, and behavioral insight to rapidly identify audience needs by analyzing digital, social, transactional, and media behaviors. We empower brands, agencies, and media companies to make well-informed marketing decisions—improving performance by 4 times or more. Our insights direct audience targeting, messaging, media, offers, competitive strategy, and all other marketing decisions.
The Sooth Method can condense two years' worth of research, testing, learning, and optimization into predictive insights in just a few weeks, eliminating unnecessary testing or research.
The Sooth Method has delivered outstanding results for dozens of brands
Emotional connection impacts marketing success like nothing else.
More insights than years of research and testing, at a fraction of the cost and time
The Sooth Method™ applies AI with patent-pending algorithms to crunch data on 220 million people across 40,000 demographics, actions, attitudes, and opinions to give your brand:
- Audience-specific analysis of the behaviors and emotions that drive 90% of brand decisions
- Predictive insights on creative, media, promotion, targeting, and your competitors
- A precise, data-verified marketing blueprint in a month
Sooth insights make every marketing investment work harder
Sooth Helps Brands
Without unnecessary in-market testing or costly research, Sooth helps brands bring the right solutions to market faster while significantly improving performance right out of the gate. By aligning the thoughts, feelings, and behaviors of your customers and prospects, we create emotional connections guaranteed to boost your performance by up to 4 times or more.
- Brand and Product Positioning
- Competitive Strategy
- Creative Strategy
- Media Targeting and Strategy
- Customer Experience Mapping
- Promotional Strategy
- Customer Acquisition
- Loyalty and Advocacy
Sooth Helps Agencies
Sooth is the lightning-fast performance boost to your current client looking for a competitive edge, or the secret weapon to win your next new business pitch. We serve as your AI-powered strategic navigator, crunching years worth of research and testing to provide you with exclusive insights in as little as 10 days.
- Opportunity Analysis
- Audience Selection
- Creative Strategy
- Media Targeting
- Competitive Strategy
Sooth Helps Media Companies
Know what works before you plan and buy. Sooth delivers precise, audience-specific penetration and engagement data on 220 million individuals for all digital, social, and traditional media channels: every network, platform, title, publication, website, mobile app, and more than 20,000 social influencers. Improve performance by 4X or more without needless research, testing, or programmatic learning.
- Channel Strategy
- Marketing Mix Analysis
- Audience identification and targeting
- Competitive and opportunity analysis
- Brand switching
- Customer journey mapping
Marketing Intelligence Solutions
Sooth Core FACTs
Sooth Core FACTs (Fast, Actionable, Cost-Effective, Timely ) provide a nuanced, detailed dossier containing the critical information you need to drive informed strategic, creative, media, promotional, and competitive decisions. In less than a month, you’ll know more about acquiring, retaining, growing, and leveraging your customers for advocacy than you’ve ever known.
Soothpanel
Utilizing our extensive access to consumer behaviors and trends, we will custom-build a real-time panel addressing your time-sensitive marketing inquiries at a 95% confidence level. Soothpanel provides insights on visuals, copy, strategic alliances, brand influencers, promotions, and more. Think of it as having a focus group of 100,000 individuals at your disposal, at a fraction of the cost.
Soothtracker
Soothtracker is your solution for competitive brand tracking and opportunity analysis. We provide up-to-date, accurate penetration and affinity data for your brand and competitors nationally and locally. When used in combination with Sooth Core FACTs. your brand will be well-prepared to respond to and take advantage of opprotunities in real-time. Get up and running in just two weeks at a fraction of the cost of traditional research.
Want to know how Sooth can help your brand?
Contact us for a complimentary custom audience audit that provides a sneak peek at the hidden insights only Sooth can uncover about your customers, category, and competition.