We fixed what was broken in marketing.
Sooth® is predictive intelligence, refocused.
Built at the intersection of behavioral psychology, neuroscience, and AI, we decode the emotional, practical, and situational needs behind 93% of buying decisions—and make them actionable.
So brands stop guessing, start connecting, and finally know what works.
Where Most Marketing Fails, Sooth Wins.
Outdated signals. Missed moments. Lost customers.
Buyers don't just ignore misaligned messages—they choose your competitor in seconds.
Sooth reverses the downward spiral with fast, measurable impact:
Cut wasted spending and ineffective media
Take the guesswork out of strategy
Shorten and ensure the path to purchase
Create instant customer bonds the competition can't penetrate
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Sharper Strategy. Measurable Results. At Scale.
That's the Sooth Method.
PERFORMANCE
CUSTOMER RETENTION
Sooth Makes Every Marketing Dollar Smarter
Know what works—before you spend
Sooth shows you who to target, what drives them, and when they're ready—across every channel.
Data-verified audience and targeting strategy
Emotional and behavioral drivers of brand choice
Competitive and category decision dynamics
Media and channel ROI projections by audience
Creative and messaging that connects the first time—no more endless testing
Win the room. Elevate the work.
Sooth gives agencies fast, reliable emotional signal to guide strategy, briefs, and creative—without waiting for traditional research.
Audience and emotional insights you can actually use
Briefs built on human truth, not assumptions
Pre-launch creative scoring
Compare your pitch creative to category competitors
Messaging that resonates—before the first round
Drive revenue. Eliminate waste. Predict what performs.
Sooth helps media companies turn emotional and situational signal into real outcomes—by connecting the right audience, in the right moment, to the right investment.
Target based on emotional and situational readiness to buy
Predict media impact before spend—and cut what won't perform
Replace costly testing cycles with signal-backed validation
Align placements with behavior that leads to purchase
Deliver measurable performance, not vanity metrics
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Sooth insights make every marketing investment work harder
Know What Works—Before You Spend
Sooth shows you who to target, what drives them, and when they're ready—across every channel.
Data-verified audience and targeting strategy
Emotional and behavioral drivers of brand choice
Competitive and category decision dynamics
Media and channel ROI projections by audience
Creative and messaging that connects the first time—no more endless testing
Win the room. Elevate the work.
Sooth gives agencies fast, reliable, emotional signal to guide strategy, briefs, and creative—without waiting for traditional research.
Audience and emotional insights you can actually use
Briefs built on human truth, not assumptions
Pre-launch creative scoring
Compare your pitch creative to category competitors
Messaging that resonates—before the first round
Drive revenue. Eliminate waste. Predict what performs.
Sooth helps media companies turn emotional and situational signal into real outcomes—by connecting the right audience, in the right moment, to the right investment.
Target based on emotional and situational readiness to buy
Predict media impact before spend—and cut what won't perform
Replace costly testing cycles with signal-backed validation
Align placements with behavior that leads to purchase
Deliver measurable performance, not vanity metrics
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Core FACTs
The blueprint for what works.
Sooth Core FACTs (Fast, Actionable, Cost-Effective, Timely) decode the emotional, practical, and situational signals behind 93% of buying decisions—and turn them into precise, performance-ready strategy.
Build smarter audience segmentation
Align messaging to real decision drivers
Optimize media before a dollar is spent
SoothScore
Creative and messaging clarity—before you launch.
SoothScore evaluates your ideas against emotional fit, audience signal, and decision drivers—so you know what connects, and what won't before a dollar is spent.
Score emotional resonance by audience
Compare campaigns, versions, or pitches
Find the strongest concept before you commit
SoothTracker
Know where you stand—and what's shifting around you.
SoothTracker monitors brand momentum, emotional signal strength, and competitive opportunity in real time.
Track share of emotional signal vs. competitors
Identify switching risks and whitespace
Get strategic alerts—not dashboards
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Core FACTs
The blueprint for what works.
Sooth Core FACTs (Fast, Actionable, Cost-effective, Timely) decode the emotional, practical, and situational signals behind 93% of buying decisions—and turn them into precise, performance-ready strategy.
Build smarter audience segmentation
Align messaging to real decision drivers
Optimize media before a dollar is spent
SoothScore
Creative and messaging clarity—before you launch.
SoothScore evaluates your ideas against emotional fit, audience signal, and decision drivers—so you know what connects, and what won't before a dollar is spent.
Score emotional resonance by audience
Compare campaigns, versions, or pitches
Find the strongest concept before you commit
SoothTracker
Know where you stand and what's shifting around you.
SoothTracker monitors brand momentum, emotional signal strength, and competitive opportunity in real time.
Track share of emotional signal vs. competitors
Identify switching risks and whitespace
Get strategic alerts—not dashboards
The Sooth Method is trusted by brands that move markets—and expect results
Want to stop guessing—and start knowing what really drives your audience?
We'll build a customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
We'll bring you:
A live, private walk-through of real-time insights
Three strategic takeaways you can use immediately
A preview of how Sooth turns signal into performance
No dashboards. No demos. No AI theater.
Just a glimpse of the intelligence your brand could be using within weeks.
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