of advertising impressions are never seen by a human being.
of CMOs lack the budget to fully execute their marketing strategy.
of AI-powered consumer intelligence platforms hallucinate — yet 85% of CMOs trust their data to make decisions.
Sooth changes them with Predictive Intelligence.
Most marketing still learns by spending — on ads no one sees, messages that miss and data you can't trust. Sooth's Emotional Logic Interface (ELI) predicts how your customers will respond before you spend, so your marketing works from Day 1.
"Sooth's human-centered approach to prediction is helping marketers finally see what's next"
Adweek, Nov 2025
Predictive Intelligence.
Everyone else learns by spending.
Sooth predicts first.
Strategy assumes. Research asks. Testing pays and waits. Programmatic spends while it learns. Sooth predicts what your customers will choose and why — from what real people do — so you skip the costly learning curve.
Our Emotional Logic Interface.
Surveys ask people what they think. ELI reads what 300M+ people actually do — and predicts what they will do next. Nothing is made up. Every finding comes from verified behavior.
The 10 things that drive brand decisions
Every choice in your market comes back to one of these 10. We tell you which ones matter most, in order.
Source: Sooth proprietary data; “The New Science of Customer Emotions,” Harvard Business Review
Two steps from insight to action.
Most platforms optimize after your money is already spent. Sooth starts earlier. EmotionalOS finds the people who will act and maps how they decide — the DecisionArc. ActivationOS puts that map to work across everything you do.
EmotionalOS™
We group people by what they feel and find the audiences that drive results, ranked by what motivates them.
A map of how each audience decides. We turn 100M+ signals into 75,000 decision points, ranked by strength — including which messages to lead with and which to drop.
ActivationOS™
Every marketing decision starts with a prediction — not trial and error.
Before, during and after you spend.
Most tools show up after launch, once the money is spent. Sooth works at every stage, so you never learn on your own budget.
Pre-investment
Plan with the answer in hand.
- Find the audiences most likely to act
- Pick the messages to lead with — and the ones to drop
- Score creative before you make it (SoothScore™)
- Set your media mix before you spend
Mid-investment
Keep every dollar working.
- Cut wasted impressions and signals (RISE™)
- See competitor moves as they happen (SoothTracker™)
- Move budget to what is working
- Refresh signals as your market shifts
Post-investment
Make the next plan smarter.
- See what drove results — and why
- Carry what you learned into the next plan
- Sharpen work in progress for the next round
- Show the board where every dollar went
Trusted by brands and causes that move people.
“Partnering with Sooth is like counting cards at the casino… an unfair competitive advantage.”
Your Signal Snapshot. Free, on us.
A short report on what drives choices in your market — and where your best chance to grow is.
Insights and News
ELI Reports on what drives choices in different markets, plus news and ideas from the Sooth team. New every week.
Our mission: Help every brand understand what people will do next and why — so their marketing works more effectively.
Sooth brings together behavioral science, social science, data and strategy.
David Jenkins
