3 Step Process to Emotional Audience Connection, with Ian Baer

Ian Baer discusses with "If You Market" the cornerstone of all effective marketing: connecting with your audience. Establishing an emotional bond is crucial, and Ian proposes a three-tier Patent Pending method applicable to any enduring brand. This involves data ingestion, AI-driven psychographic screening, and alignment with 10 emotions known to drive purchasing decisions (patent pending). Identifying the swing voters for your product and devising strategies to sway their choice are critical steps in this process.

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