Boomers engage in these consumer behaviors

The Sooth study, "Boomers: The Activist Generation Quietly Shaping Tech, Travel, and Social Dynamics," reveals that baby boomers, who are less influenced by brands and celebrities, rely more on personal recommendations and prioritize personalized service and product ease of use. They are increasingly active on social media, particularly TikTok, and show strong environmental activism by recycling, using reusable bags, and reducing car use. Additionally, boomers are more likely to travel with friends and are increasingly inspired by social media for their trips.

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