Current State of the Pharma Sales and Marketing Sales Force
Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in a roundtable discussion
Ian Baer highlights several pivotal trends in pharmaceutical marketing. He champions the shift towards emotional and emotive storytelling, emphasizing the need to humanize healthcare communications beyond mere clinical data. Baer sees AI as a powerful tool not just for personalization, but for creating deeply personal interactions by understanding and responding to individual patient needs and emotional states. Despite AI's capabilities, he stresses the importance of maintaining a human touch to address emotional barriers in patient journeys. Baer also supports the use of celebrities to destigmatize diseases and connect with patients on a personal level, though he cautions against relying on it as a 'lazy' marketing strategy. He advocates for proactive engagement to combat misinformation and urges pharma to invest more in social media to effectively reach and connect with younger audiences.