•

Gen Z’s Impact on Buyer Behavior

How Gen Z’s values-driven approach to buying urges brands to be transparent and informative to engage effectively

In episode 34 of the FiredUp! podcast, Ian Baer from Sooth discusses how Gen Z's self-reliant, value-driven approach affects buyer behavior, advising startups to be transparent, informative, and adaptable to reach this audience effectively.

‍

Original source:

Click here to read more

Gen Z’s Impact on Buyer Behavior

How Gen Z’s values-driven approach to buying urges brands to be transparent and informative to engage effectively

Why Brand-To-Individual Marketing is Replacing B2B and B2C

Sooth's Ian Baer is Using AI to Help Brands Better Connect