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Ian Baer's Lecture at St. John's University
Pressure in the marketing industry leads to stagnant campaigns
Here's a excerpt of Ian's lecture at St. John' Universitygraduate class on Branding & Consumer Intelligence at the Peter J. Tobin College of Business. He highlighted how pressure in the marketing industry can lead to sticking with familiar tactics. But by embracing AI and emotional marketing, brands can achieve extraordinary results!
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