The New Consumerism: Lessons From the Election

The 2024 election cycle has revealed key consumer trends that will shape retail success in 2025. Brands that highlight their contributions to U.S. economic growth will gain favor, as “buy American” sentiment strengthens. Traditional media influence is waning, with relatability and niche creators driving purchasing decisions. Emotional perception now outweighs facts in marketing, requiring brands to align with customer values rather than dictate needs. With impulsive buying on the rise, brands must stay agile, offering seamless, responsive experiences across digital and physical channels. Understanding and leveraging these shifts will be essential for growth in the coming year.

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