How Gen Z is navigating the world of wealth

In the World Finance article "How Gen Z is Navigating the World of Wealth," the financial behaviors and preferences of Generation Z are explored. This generation, having grown up amid economic instability and digital innovation, exhibits distinct attitudes toward wealth management. Traditional financial institutions often seem inaccessible or untrustworthy to them, leading to a preference for digital platforms and peer-driven advice. Ian Baer, founder of Sooth, notes that Gen Z values authentic, experience-based content over conventional financial guidance. To effectively engage with this demographic, financial services must prioritize transparency, digital accessibility, and relatable storytelling that resonates with their unique experiences and values.