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Thought Leadership

Ian Baer at Syms School of Business

Unlock the emotional needs of consumers with Sooth

Ian Baer speaks to Dr. Tamar Aynet's Buyer Behavior class on how Sooth uniquely addresses the emotional needs of consumers compared to other marketing agencies.

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May 13, 2024
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Current State of the Pharma Sales and Marketing Sales Force

Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in a roundtable discussion

Aug 14, 2023
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Ian Baer

If You're Targeting Gen Z, Chances Are You're Doing It Wrong

Gen Z prioritizes inspiration and influence over brand loyalty, engaging with social media for entertainment and purchasing to feel connected to trends