Creatives React: Open AI's Super Bowl Ad Dumbs Down AI for Average Joes

OpenAI’s Super Bowl ad successfully demystified AI for less tech-savvy users, especially those who visited the site and started using ChatGPT instantly. With 80% of viewers using a second device during the game, the ad likely drove significant engagement. Compared to Google’s AI spot, which felt vague and complex, ChatGPT came across as far more accessible.

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