Dunkin & Sabrina Carpenter’s cheeky ad shows demand for laughs, not lectures

Dunkin’s new “Shake that Ess” campaign, featuring global pop star Sabrina Carpenter, blends wit, celebrity charm, and clever product positioning to spotlight its instant espresso. Carpenter, whose hit song “Espresso” dominates global charts, brings an authentic and playful edge that resonates with Gen Z and Millennials. The campaign’s cheeky slogan and lighthearted vibe contrast with the seriousness of specialty coffee culture, offering a fresh take on accessibility and fun. By leaning into humor and relatability, Dunkin positions itself as the go-to for indulgent, affordable coffee, proving that a little levity can make a big impact.

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