Finding the Empathy in Data with Ian Baer

When conducting marketing research, it's essential to remember that real people lie behind the data. Ian Baer, Founder and CEO of Sooth, deeply understands this concept. In his discussion with Chris, Ian explores the changing marketing landscape, highlighting the growing importance of emotional connection and storytelling as consumers make quicker decisions with less information. He also shares insights from his own journey and explains why brands must master emotional engagement to stay relevant. If you're feeling stuck in the industry, Ian's perspective offers valuable guidance to help you adapt to today’s marketing demands.

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