Sooth's Ian Baer is Using AI to Help Brands Better Connect
Data means nothing if brands won't use it to solve customer problems
Ian Baer, a veteran of leadership roles in top advertising agencies, founded Sooth in 2022 to revolutionize marketing with AI-driven insights. Our technology uses emotional and behavioral data to help brands form deeper connections with customers, shifting from commoditized advertising to empathetic problem-solving. Baer emphasizes understanding individual stories and meeting emotional needs, arguing that emotionally connected marketing is more impactful than traditional methods. By leveraging anonymized data and proprietary algorithms, Sooth delivers actionable insights rapidly and cost-effectively. Baer envisions a future where marketers prioritize customer understanding over transactional tactics, paving the way for meaningful brand relationships.