Which Brands Won This Year's Super Bowl

Super Bowl ads are more than just big-budget spectacles—they need to resonate beyond 30 seconds to justify the $8 million investment. To drive real revenue impact, brands must connect emotionally with their audience, create second-screen engagement, and align promotions with their target consumers. Using Sooth’s ESP (Emotion, Second-Screen Engagement, and Promotional Relevance) scoring system, top-performing ads included Stella Artois, GoDaddy, and Nerds, while campaigns from Bosch, Doritos, and Lays failed to make an impact. In today’s landscape, the best Super Bowl ads don’t just entertain—they create lasting engagement and drive real business results.

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