Should brands that are investing heavily to build brand equity be fighting to win at the moment of impulse?
The lipstick effect's appeal lies in consumers' need for control over their appearance during uncertain times, offering emotional relief amid broader chaos
Ian Baer discusses how social media will impact the 2024 Elections, the DeSantis announcement, Target backlash, and more
Amazon's advertising revenue surged in Q1, driven by its customer data, ad model, and innovation despite challenges
Despite the popularity of local foods, brands continue to resonate, aiming to appeal to younger audiences and driving brand loyalty
Sooth's analysis reveals that Gen Z consumers are highly active on social media, primarily using TikTok and Snapchat, with nearly half favoring brands that offer direct purchasing through these platforms
A new study by Sooth reveals key factors driving Gen Z consumer decisions, highlighting the impact of social media, relationships, and gamification based on extensive AI-analyzed data
After analyzing this year's Big Game commercials, we evaluated emotional connections that drive consumer decisions and highlighting trends, ultimately identifying top-performing brands based on their resonance with consumer emotional needs
Marketing has learned to settle for small wins, and Sooth® has the secret to fix advertising spend
We used our method to analyze this year's matchup commercials, focusing on emotional connections that drive consumer decisions, identifying trends with standout brands
