Ian Baer shares insights on how pharmaceutical companies and healthcare advertising agencies can adjust their strategies to appeal to Gen-Z
Discussing humanizing marketing data, leveraging nostalgia, and distinguishing spokespeople from brand advocates
Loyalty programs like exclusive access entice consumers and increase brand loyalty
Ian Baer discusses the importance of emotional engagement in B2B marketing and how the evolving sales journey is becoming more customer-centric
Ian Baer discusses customer retention in emotional brand connection, the influence of Gen Z on consumer behavior, and the role of AI in consumer needs
Ian Baer and Kurt Donnell discuss the emotional landscape of consumers, Gen Z's unique buying behaviors, and the psyche of marketing
Insights and Strategies from Industry Leaders to Overcome AI Challenges
Gen Z are best engaged by financial brands through meaningful storytelling, education, and content that resonates with their experiences rather than conventional advice
Ian Baer discusses advertising strategy with The Bad Pod