Curren¢y: Ian Baer, Founder and Chief Soothsayer of Sooth

On the latest episode of Televisionation: Curren¢y by ITVT, Ian Baer discusses our approach to marketing, focused on emotional receptivity and understanding human decision-making. Baer delves into Sooth's methodology, emphasizing decoding emotional responses to enhance marketing effectiveness. He highlights the development of a "roadmap to empathy" for brands, aiming to connect deeply with audiences through emotional insights, thereby improving overall campaign success and consumer engagement.