How to Effectively Target Baby Boomers: Prioritize Value, Personalization, and Trusted Recommendations

Are you targeting Baby Boomers? Here’s what you need to know: they are 3x more price-conscious than younger consumers and 32% more likely to choose brands with exceptional, personalized service. According to Sooth®'s research, Boomers place a higher value on recommendations from friends and family, with 66% less influence from celebrities compared to Gen Z. They also follow brands 50% less and engage with sponsored social posts 35% less. Adjust your strategy to connect with this discerning audience effectively.