The Impact of Social Media Distrust on Pharmaceutical Marketing

As misinformation, AI-generated content, and platform politicization fuel public distrust, pharma companies face growing challenges in engaging patients online. Ian Baer, Founder & CEO of Sooth, emphasizes the need for transparency, authenticity, and collaboration with trusted voices like medical influencers and patient communities. With healthcare debates intensifying, the industry must adapt by fostering credibility and leveraging private communities for more meaningful connections.

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