How Uncertainty & Distrust Damage Relationships with Patients

With growing distrust in social media and healthcare institutions, pharma companies must rethink how they connect with patients. Ian Baer, Founder & CEO of Sooth, highlights the shift toward private content sharing and influencer partnerships as key strategies for credibility. As platforms reduce fact-checking and users seek trusted sources, pharma brands must adapt by fostering transparency and leveraging trusted voices to bridge the trust gap.

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