Interview With Founder Ian Baer About The Insights-Driven Company
AI-driven insights to help brands forge emotional connections and optimize marketing strategies with precision and efficiency
Pulse 2.0 reports on Sooth®, founded in 2023 by Ian Baer, a veteran with 35 years of experience in advertising; built Sooth to revolutionize marketing effectiveness by prioritizing emotional connections.
At Sooth, we specialize in leveraging proprietary algorithms and AI to provide brands with unparalleled insights into the behaviors and emotional triggers of 200 million consumers. Our patented method processes vast behavioral and psychological data in record time, enabling brands to make informed decisions on targeting, messaging, and media strategies with unmatched precision and efficiency. Unlike traditional research models, we deliver more actionable insights at greater scale and lower costs, helping clients focus resources where they matter most.
Our solutions serve both B2C and B2B brands, and we tailor every analysis to address each client’s unique audience needs. Looking ahead, we aim to expand internationally, integrate advanced AI tools for industry-specific applications, and help brands activate anonymized audience data for personalized engagement. At Sooth, we’re dedicated to using data to foster deeper customer empathy and drive exceptional results for our clients.