The New Consumerism: Lessons From the Election

As 2025 approaches, retailers have a unique opportunity to learn from consumer behaviors shaped by the political season and election outcomes. To thrive, brands should align themselves with the rising sentiment of Americanism by emphasizing domestic contributions like job creation and local sourcing. They must also adapt to shifting media dynamics, where relatability and social media influence outweigh traditional fame. Emotional decision-making now dominates purchasing habits, so brands should prioritize understanding customer desires over persuasive tactics. Finally, with most consumers making impulsive buying decisions, businesses need to remain agile, offering seamless physical and digital experiences while catering to changing customer needs in real time.

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