Sooth & Capstone Leadership Solutions Team Up to Help Health Marketing Programs Better Emotionally Engage Their Communities
Community Hospitals and Health Organizations Across Capstone Network—Including All Present and Former Clients—Equipped with New AI-Driven Tool From Marketing Insights Leader
New York, NY & Sault Ste. Marie, MI (April 14, 2025)—Sooth, the leader in AI-driven marketing intelligence, and Capstone Leadership Solutions—whose mission is to serve healthcare organizations and leaders in ways that will bring value to their patients, employees, physicians and communities—are pleased to announce that Sooth’s new product, Core FACTs Express, is now available to all Capstone clients, past and present. Additional organizations part of the Capstone network will also have access to CORE FACTs Express. Capstone primarily serves small healthcare organizations across the US.
As of January 2025, community hospitals make up 84% of all hospitals in the country.
“Community hospitals are the heart of the communities they serve, and we believe that when a community hospital is strengthened, the entire community is strengthened,” said Sue Tetzlaff, Principal & Co-Founder, Capstone Leadership Solutions. “That guiding principle is what led us to team up with Sooth—whose technology and platform will empower the health organizations we serve, elevating their ability to connect with, engage and ultimately better support their patients and broader communities.”
“At the core of successful healthcare—and of successful marketing—is empathy and understanding. At Sooth, empathy is the driving force behind our every undertaking,” said Ian Baer, Founder & CEO, Sooth. “Healthcare marketing programs often face an array of challenges, from resource limitations to complex regulations and more. Whether we’re working with a provider, pharmaceutical company or insurer, our mandate remains the same: pave a path to overcoming those challenges, and do so by helping create emotional connections with key audiences, which is the foundation for improving marketing performance.”
Developed for fiscally-conscious marketers, and powered by the Sooth method—a patent pending approach that uncovers deep emotional insights—Core FACTs Express offers the following resources, which all healthcare organizations served by Capstone Leadership Solutions now have access to:
- Audience Workshop – Identify key audiences, from patients to professionals and competitors
- Precision Profile – Gain detailed demographic and behavioral insights
- Emotional Blueprint – Understand what drives customer decisions
- Affinity Map – Discover what content will resonate with your audience
- Behavioral Analysis – Uncover emotional triggers and media habits
- Consensus Map – Learn where your audience aligns and diverges on key topics
- Creative & Media Cheat Sheet – 10 actionable dos
- MediaLine™ ROI Analysis – Evaluate media investments for maximum impact
The Sooth method has proven successful for major healthcare brands including Piedmont Healthcare, Blue Shield of California and Bristol Myers Squibb. With Core FACTs Express, customers gain essential audience insights in just 30 days, enabling companies to make smarter strategic, creative and media decisions. Previously accessible only to large-budget national brands, the Sooth method transforms marketing investments into high-impact strategies—delivering real, measurable results in weeks.
"Because Sooth uses only anonymized consumer data, we can identify the healthcare needs of different populations without concerns about HIPAA compliance,” added Baer. “This offers insight into a variety of specifics, including conditions, symptoms, treatments, caregiver involvement, financial needs and many other factors often inaccessible to healthcare brands due to privacy regulations.”
Capstone Leadership Solutions is renowned as the creator of the 12-Point People Pillar Inspection, a guide that helps organizations build a thriving workplace culture and drive better results. Completed in under 60 minutes, the guide is widely used by organization leaders to construct a clear actionable plan that improves employee engagement, recruitment and retention.
For more details on Sooth, its method and solutions, visit soothbetold.com.
About Sooth
Sooth is a predictive intelligence company that uses neuroscience, behavioral psychology, and AI to anticipate consumer decisions with extraordinary precision. Our patent-pending Sooth Method™ uncovers the emotional and cognitive triggers that drive behavior—enabling brands and agencies to connect more deeply, act more confidently, and perform up to 4x better across marketing and product efforts. Learn more at soothbetold.com.
About Capstone Leadership Solutions
Capstone Leadership is dedicated to helping healthcare organizations execute their growth and improvement plans with certainty. Their work with healthcare organizations evolves culture, achieves goals, and positions organizations to win the competition for talent and patients. Since 2012, Capstone Leadership has been uniting employees and leaders to improve employee and patient experiences, leading to positive effects on organizational culture, results, and strategies. They offer expertise to help healthcare organizations achieve sustainable growth and lasting greatness, which yields improvements in employee engagement, patient satisfaction, and financial performance through Capstone's Framework for Achieving Results©
Learn more about how Capstone Leadership can help your organization achieve lasting greatness: capstoneleadership.net