Unlocking the Emotional Drivers of Human Decisions to Create Powerful Stories and Experience

Ian Baer shares how he has addressed marketing's most significant challenges for over 30 years. Throughout his career, he has helped major brands achieve exceptional success and enabled challenger brands to punch above their weight, holding leadership roles at Publicis Groupe, TBWA, Rapp, Deutsch, and others. Named to Campaign US’s Digital 40 Over 40, Ian is a recognized thought leader in all aspects of marketing. He has shared insights on consumer behavior trends at numerous conferences and podcasts. In addition to founding Sooth in 2023, Ian leads the brand storytelling practice at Kestrel Consultants and serves on Ithaca College’s Customer Experience Board.

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