BeanCast 760: I Guess We Need a Farmer

In Episode 760 of The BeanCast, Ian Baer joins host Bob Knorpp and The Difference Engine's Farrah Bostic to discuss emerging trends at the crossroads of AI, marketing, and consumer behavior. The conversation highlighted that AI's role in marketing is still in its early stages—about 5% developed—amid strategic uncertainty around ChatGPT's monetization, while Google is expected to leverage AI-driven search for profit. The slow adoption of AI was noted, shaped partly by social media’s echo chambers. The discussion also touched on the role of platforms like TikTok in political outreach and the growing influence of social media on news consumption. Rounding out the episode, the group examined the rise in impulse buying and dynamic pricing models in retail.