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Gen Z Prefers Social Commerce

Brands Must Prioritize Social Media and E-Commerce to Engage Gen Z Shoppers

To connect with Gen Z, brands need to prioritize social media and seamless e-commerce. With over 40% juggling 7+ accounts and nearly half choosing brands based on social shopping options, the future of engagement lies in these channels. Are you ready to meet them where they are?

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Gen Z Prefers Social Commerce

Brands Must Prioritize Social Media and E-Commerce to Engage Gen Z Shoppers

Ian Baer's Lecture at St. John's University

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