Gen Z are best engaged by financial brands through meaningful storytelling, education, and content that resonates with their experiences rather than conventional advice
Ian Baer discusses advertising strategy with The Bad Pod
Ian Baer explains that US companies can't afford to remain silent when it comes to the war in the Middle East
Women aged 18-24 are influenced by celebrity figures like Kylie and Kendall Jenner for financial guidance over traditional experts
Ian Baer talks with "If You Market It They Will Come" about the foundation of all successful marketing… audience connection
Facing more supply than demand, Airbnb has partnered with celebrities to offer free stays in their homes, though concerns may impact its effectiveness in revitalizing the company
How the Sooth Method Elevates Marketing Performance
Ian Baer Introduces B2I: A New Marketing Model Focused on Emotional Connections
Mastering Inspiration and Impulse: The Key to Modern Sales Success
