Gen Z's Celebrity Endorsements Boost Brand Appeal, But Traditional Media Falls Short
Celebrity Endorsements Could Backfire When Targeting Baby Boomers
Sooth® Founder Reveals Gen Z Shops Based on Personal Judgment, Not Just Social Influence
The Sooth study reveals baby boomers prioritize personalized service and environmental values, are less influenced by brands, and use social media for travel inspiration
Targeting Baby Boomers? Ditch Facebook for More Effective Screen Strategies
The Harris Campaign Tailors Content for Each Platform to Effectively Engage Younger Voters Online
To Reach Gen Z, Focus on TikTok, Discord, and Tumblr for Community Engagement
Ian Baer joins the Rethink Marketing Podcast to explore how brands can balance data with emotional relatability, highlighting the evolving role of AI in building customer loyalty
Ian discusses AI's role in reducing market failures, the importance of empathy in customer loyalty, and the evolution of the advertising industry
Emotional intelligence in marketing uses data to understand and empathize with customers’ motivations, not just predict purchases
