Gen Z's search for inspiration, rather than products, demands empathetic marketing, emphasizing that brands must understand this generation's unique emotional landscape to succeed
Ian Baer discusses our recent research on major behavioral shifts in Gen-Z and how pharmaceutical and healthcare brands can adapt to engage this elusive generation
Sooth® uncovers emotional insights quickly with a patent-pending method
Joe Cox and Ian Baer discuss how the Sooth Method™ boosts marketing
Ian Baer shares insights on how pharmaceutical companies and healthcare advertising agencies can adjust their strategies to appeal to Gen-Z
Discussing humanizing marketing data, leveraging nostalgia, and distinguishing spokespeople from brand advocates
Loyalty programs like exclusive access entice consumers and increase brand loyalty
Ian Baer discusses the importance of emotional engagement in B2B marketing and how the evolving sales journey is becoming more customer-centric
Ian Baer and Kurt Donnell discuss the emotional landscape of consumers, Gen Z's unique buying behaviors, and the psyche of marketing
Ian Baer discusses customer retention in emotional brand connection, the influence of Gen Z on consumer behavior, and the role of AI in consumer needs
