Ian Baer and Jeremy Shere discuss how B2B marketers can engage Gen Z by understanding their motivations and values
Where did Target go wrong after the "anti-woke" backlash? (Spoiler alert) Thinking about the needs of all of its customers is a good start
Ian Baer and Tomi Lahren debate on Piers Morgan's show about Disney's evolution of female roles from traditional "damsel in distress" to modern portrayals and its impact on marketing strategies
Four Realities Transforming Marketing: Is Customer Loyalty Truly Dead or Just Evolving?
Sooth Founder Ian Baer: The Power of Emotional Connection in Customer-Brand Relationships
Four Key Realities Transforming Marketing: Timing Isn't Everything in Episode Three
Discover How Anticipation Fuels Success in Marketing's Impulse Era Amid Four Transformative Realities
Uncover Why Emotions Take Precedence Over Facts in Marketing's Evolving Landscape
Gen Z prioritizes inspiration and influence over brand loyalty, engaging with social media for entertainment and purchasing to feel connected to trends
Do you know these shopping habits?