Emotional intelligence in marketing builds loyalty and brand differentiation through empathetic, authentic customer connections
Ian highlights the emotional and impulsive nature of marketing decisions, the limitations in healthcare marketing, and the importance of using data to build empathy and authenticity
Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in a roundtable discussion
How Gen Z’s values-driven approach to buying urges brands to be transparent and informative to engage effectively
Ian Baer shares how startups can connect with Gen Z by aligning with their values and offering transparent, informative content
Sooth's new AI-driven engine helps companies quickly harness empathy to boost customer value and loyalty, making it a powerful tool for content marketers
Gen Z's search for inspiration, rather than products, demands empathetic marketing, emphasizing that brands must understand this generation's unique emotional landscape to succeed
Ian Baer discusses our recent research on major behavioral shifts in Gen-Z and how pharmaceutical and healthcare brands can adapt to engage this elusive generation
Sooth® uncovers emotional insights quickly with a patent-pending method
Joe Cox and Ian Baer discuss how the Sooth Method™ boosts marketing
